‘Sales’ is and has always been the most crucial element for small, mid-size and large businesses around the world. Since the businesses are evolving around the world and the number of new entrepreneurs is rapidly on the increase, the companies need to put in more and more efforts towards training their sales agents and enhancing their sales as a result. Sales is not only about hard work and efforts towards convincing customers and generating profitable leads but is also about learning smart selling tactics. The power of smart selling can be grasped from the fact that it can turn a ‘Big NO’ into a ‘Positive YES’. Here are some tactics, which can help you selling smartly and enhancing your sales:
Create an Interesting Conversation
Do not bore your customers while communicating with them through any support channel; be it phone call, live chat service or any other mode of communication. According to the world’s leading and renowned sales and marketing experts, you need to make your communication interesting for the customers, as tact to win contented customers. The more you entertain your customers, the more you will ensure pleasant customer experience; consequently you will be able to increase sales.
Don’t be sales-pushy, be a sales consultant
Starting off conversation with your customers with the objective of selling a product is going to annoy majority of your prospective customers. The best idea is to understand customers’ needs and help them finding solutions right away. The pushy sales agents are rarely successful in making a pleasant customer experience, however, those who act like sales consultants are smarter and are always successful in making conversions. Zig Ziglar who was an American author, salesman, and motivational speaker said that, if you help enough people to get what they want, you can get everything in your life.
Follow sales procedure devised by John H. Patterson
The NCR Corporation, which is a global leader in providing products and services that help businesses connecting, interacting and transacting with their customers, was the first firm to conduct sales training programs. The founder and CEO of NCR Corporation, John H. Patterson has always been the person behind the innovative sales strategy of this organization. He was also the first person to have established the world’s first sales-training institute, which was based within the NCR premises. John. H. Patterson divides modern sales procedure into six parts; the initial approach, the proposition, the product demonstration, closing the deal, solution implementation and follow-up.
Identify your prospective customers
Spending time on people who are not your prospects is a waste of time as well as resources. You should prioritize your targeted customers and reach out to them one by one. An intelligent and sharp salesperson always knows who his prospective customers are. Bothering random people and expecting them to be paying customers is an unprofessional approach. Even on the customer care channels such as live chat support, phone call or e-mail, you should upsell and cross-sell only to those who are willing to go for a purchase.
The above mentioned tactics will definitely help you sell smartly and professionally.
Originally published here